How will your Venture define success in the short term (1-12 months)?
Within the first six months through two pilots, one at a university campus and one at a large company's headquarter, go2gether will define success according to whether or not we find the product market fit. This will involve extensive research and rigorous process of market validation and assumption testing. One way to validate that we found product market fit will be by enabling users to find at least one result to their searches through successfully capturing the critical mass.
In addition to finding a product market fit, we will work with transportation consultants, planners and organizations to measure the impact of ridesharing. Our goal is not to compete with other methods of transportation, but to compliment and/or better enhance the experience of existing transportation methods on existing infrastructures. We will investigate accurate measurement methods and transparent reporting methods of carbon emissions reduced, liters of gas saved, kilometers of avoided traffic, dollars saved by riders and drivers, and number of friendships made on the road.
In the long-term (1 year?)
After investigating ways to track changes according to our metrics and best methods to measure impact, we want to gather data over the long-term. According to the results from these metrics, we can validate the level of impact we are making and therefore measure success. We will define success according to any significant changes through the introduction of go2gether.
How will you measure success?
All the measurement of the metrics can be tracked through the data collected from the users in our database. We will also gather external data by coordinating with organizations we are partnered in order to gather data on the bigger picture (i.e., total number of trips made to campus, number of parking passes sold in comparison to growth in number of active students, etc).
The ultimate goal of this venture is to create positive impact on an organizational and regional level.