FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
The simple fact is that using mobile phones in media production isn't always as easy as it seems. Finding the right tool and using it correctly to reach the broadest possible audience requires knowledge of the mobile landscape. Mobile Journalist on an SD Card is the solution.
We test and vet the best mobile media tools among respected, trained journalists and make these lessons available to the widest audience possible. We create bright, easy-to-use, scenario-based guides so that journalists, citizens, media development organizations, and newsrooms around the world can enhance their work with mobile media tools that make sense.
This gives a voice to underserved populations by making media creation and distribution more accessible to citizen journalists looking for the right tools. It also better equips working journalists with effective new tools or channels to receive, create, and share important news.
Specify both the depth and scale of your solution’s social impact to date
The Mobile Media Toolkit was developed and tested over the last several years and officially launched in June 2011. Since then, we have added numerous case studies, mobile tools, and guides on how to Make Media Mobile. Since the launch 3 months ago, the Toolkit has been viewed nearly 5000 times from 125 countries or territories.
The Toolkit offers guidance for curious and concerned citizens, professional reporters, media development organizations, and newsrooms. With the first phase of Mobile Journalist on an SD Card, we have the potential to work with 200 reporters from Al Jazeera English.
Al Jazeera is a respected international media company broadcasting to 220 million households in more than 100 countries. The Al Jazeera Network has more than 3,000 staff members across the world, including more than 400 journalists from more than 60 countries.
In the second phase, we make these lessons available to thousands of individuals and organizations through promotion and marketing of the mobile tool scenarios and deployment kits.
What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?
Technology moves quickly and new mobile media tools are developed every day. In light of this, Mobile Journalist on an SD card is replicable, expandable, and adaptable. Within 1 to 5 years, we can take lessons from phase one and two and add new mobile tools. We also continuously create new scenarios based on developments in technology and the larger global media landscape. For instance, scenarios can be developed that highlight the best tools and strategies to use in high-risk environments where citizens and journalists face mobile communication risks. As we continue to develop mobile security software, we can also test our tools and apps with Al Jazeera and other newsrooms and media organizations to create the best, most useful tools, scenarios, and deployment kits.
Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
In 6 months, we will have selected and tested mobile tools and made these lessons available to a larger audience.
Now think bigger! Identify your 12-month impact milestone
In 12 months, we have expanded the number of scenarios, tools, and increased our reach by translating content.