– Global Network of Community Tourism – Global Network of Community Tourism

Organization type: 
nonprofit/ngo/citizen sector
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences. seeks to be the first global network of community tourism, facilitating meetings between travelers and rural communities. One of the objectives of is to foster the development of these communities (often associated with coasts and inland) in harmony with nature and traditional culture.
You can highlight the impact that is having as a network and the impact of the initiative and work areas in the territories and community enterprises.
_ Network: To date, it has formed an incipient network of communities (60 approx.) Community associations (12 approx.) Supporting organizations (public, academic, civil society and private) and travelers / volunteers (1200 visits approx. November 2010). Concentrating the work on the promotion of products and linking with organizations that support entrepreneurship development. In this regard, it has done and is being planned, critical projects to enhance community development in banks of rivers, lakes and sea, so to provide alternatives for their development.
_ Enterprises and Territory: The enterprises, along volunteers, have developed programs that enhance the tourist services offered. Similarly, it has been postulated to projects that seek to promote local development in mountain areas where there is high pressure for the installation of hydroelectric plants, demonstrating that tourism can be an effective alternative for the sustainable development of those communities.
In lake areas (eg Lake Budi), is working on a conservation project through tourism and environmental education, due to high product damage the ecosystem of environmental mismanagement. Is also planning a joint effort that seeks to promote the work of coastal Mapuche communities in the jungle Valdivia ( by supporting the design and marketing of tourist products.
In the Atacama Desert, project works with communities Lickan Antay (working with the Red Eco Lickan Antay) about design and marketing of tourism products related to small rivers, wetlands and other water resources.
All this is based on a working model developed by members of the Network of, in which the mainstay is the participation of local communities, together with technical support from the members of the Network and other organizations associated.

About Project

Problem: What problem is this project trying to address?

Many coastal&riverside comm. have seen tourism as an alternative that enhances their development in a manner consistent w their environment and their traditional lifestyles. This model contrasts w the prevailing trend, associated w global consumption pattern, which tends to exploit the environment&unify lifestyles. However, the inclusion of comm. in this industry, in many cases, is far from positive: both the characteristics of tourism (highly competitive&dominated by large companies, often, operators can build relationships w their suppliers giving them a marginal rate of participation in the value chain), for his inexperience (which means making decisions w little information or poor quality, & no or low association w other enterprises, among others). On the other hand, economic interests often associated w rivers (hydroelectric, large farms, drinking water reservoirs) &beaches (large resorts) are in many cases a threat to the ecological &social sustainability of the comm. that inhabit these ecosystems. The proper development of these comm., using tourism as a complementary tool, is a suitable alternative to avoid the often irreversible damage caused by these industries.

Solution: What is the proposed solution? Please be specific!

Creation of the first global tour operator specializing in community tourism. Offering diverse programs, which seek to ensure authentic and cultural sustainability, social, economic and environmental development of territories where these are developed. _ Social enterprise that reinvests all its profits in community development and community tourism. _ This operator also has a multi-sectoral governance structure unique in the tourism industry (similar to coffee direct), with board members from indigenous associations, rural communities, small support groups, private sector and civil society experts. _ Creating a virtual global outreach to access information, exchange of experiences, communication and interaction between tourists, communities and other stakeholders. Exchange instances strengthened, and the consolidation of the network and collaborative work. _ The implementation of this initiative under the logic of "open source". So, if there are other initiatives that copy the innovation in development, especially communities would be doubly benefited. This, given the base model aimed at fostering networking, collaborative-oriented production and marketing of tourism services, and where 100% of the profit is reinvested in communities. _ Development of an enterprise-wide and global presence from Chile. _ The practices, processes and products developed by, focusing on productive development, require and promote sustainability (social, cultural, environmental, economic, etc.).
About You
Organization: – The Global Community Based Tourism Network
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Section 1: About You
First Name


Last Name




Section 2: About Your Organization
Organization Name – The Global Community Based Tourism Network

Organization Phone


Organization Address

Juana de Arco 2012, of. 44

Organization Country
Your idea
Country your work focuses on
Would you like to participate in the MIF Opportunity 2010?


Do you have a patent for this idea?

What impact have you had on your clients and the tourism sector?

_ Impact on customers: Communities Network members have a formal space to promote their products and services. In addition, travelers can interact with network members (movement on the web that is growing by 10% month over month). Similarly, travelers have a place where more and more information on tourism initiatives to visit and that even support its development. Furthermore, it has developed projects together to enhance community tourism ventures from members
On the other hand, is conducting research and projects to ensure sustainability and efficiency of resource use / environmental / territorial assets, including those associated with rivers, lakes and sea.
Finally, travelers now have an organization that provides travel experiences 100% responsible and focused on community tourism, to organize your trip in Chile
_ Impact on industry: Advancing community tourism, product development, market research, market validation, alliances among actors, partnerships across sectors, impact on the territories given support in incorporating sustainable practices. And perhaps most importantly, to disseminate these new practices among all key actors in the European tourism industry and other sectors of traditional tourism. For example, in the next intervention in the Indigenous tourism seminar of the Americas in Argentina (March 2011), where we were recently invited, to present our model and extend the invitation to participate in our network.

Actions is organized around 4 projects:
_ Commercial Platform (agency and tour operator): Look for communities to insert them effectively in the tourism industry. For this, it begins in 2010 in Chile to market community programs. The aim is to position this tour operator as the first worldwide, specializing in offering community travel.
_ Supporting community enterprises: Looking to support local sustainable development through land planning consultancy, product development and services, and collaborative work with communities in the funding application, volunteers and links with development companies, among others.
_ Development of the global network seeks to generate synergies and development from the meetings between passengers, communities, community associations, support organizations and other stakeholders.
_ Research & Development: Find diseminate and generate knowledge and experiences that contribute to making tourism a tool for local sustainable development. Supporting technology transfer between enterprises, sectors and countries.
In these four projects has worked with river and coastal communities to contribute to sustainable local dev


_ Commercial Platform: By 2012, operate tour programs in 4 countries of Latin America, 2 from Asia and 1 from Africa. Have a flow of 5.000 passengers during the year, reaching revenues of $ 600,000.
_ Supporting community enterprises: By 2012, have effectively given advice to 50 communities to enhance local development in the territories where they are embedded. Of these, at least 35 relate directly to the sustainable use of water resources and environment in rivers, lakes (or ponds) and the sea.
_ Global Development Network: Count to 2012 with a network of 400 communities around the world, 30 associations and over 50,000 monthly visits to our website.
_ Research & Development: Have developed by 2012 at least 10 researches that contribute to community tourism positioning as a tool for development. Of these, at least 4 shall relate to appropriate use of local water resources. Have participated in at least 6 meetings of community tourism, broadcasting and inviting them to join the initiative and have run 2 meetings in Chile and one community at the level of community enterprises in Latin America.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

In these four projects has worked with river and coastal communities to contribute to sustainable local development in Chile, Colombia, and soon in other countries of the continent, Asia and Africa territories
Year 1:
- Consolidation of the team in Chile
- Development of tools and methods needed for the operation of community development project in Chile
- Systematization of the knowledge and tools necessary to export the model to other countries.
- Achieving the first sales of tourist packages or services as part of the validation and commercial research (expected for this summer season 2010-2011)
- Strengthen the communities work with network members, about sustainable development and responsible use of its territorial capital through tourism.
- Growth of the network in Chile, Latin America and the rest of the world (both by communities and passengers).
Year 2:
- Consolidation in Chile trading platform and positioning as "the" community-based tourism operator in the country.
- Expansion of the operation to other niche markets, for example, business or institutional sales.
- Implementation of the full model (4 projects) in Colombia
- Consolidation of Global Community Tourism Network, with particular strength in Latin America.
- First reinvestment in improvement of tourist programs offered by in their associated communities.
- Development of research that contributes to position tourism as a tool for development.
- Generation of the first meeting of the network of community enterprises
Year 3:
- Implementation of the full model in 2 new countries in Latin America.
- Strengthening the global network of community tourism, beginning with the validation and commercial research in Africa and Asia destinations.
- Positioning Tour Operator in Latin America as the benchmark for community tourism.
- Positioning in Latin America as a benchmark of knowledge and experience in regard to local development through community tourism.
- Consolidating a global network from community tourism, with members from all continents and a large flow of interactions between travelers and travelers with communities, associations and other stakeholders.

What would prevent your project from being a success?

_ Not having the necessary man-hours of technical assistance and / or grant funding at this stage of the model, which has not yet established the mechanisms of self-financing. In particular, I understand the multidimensional and complex implementation of the model.
_ The need for funds to implement projects developed and developing, with communities around conservation of ecosystems and the sustainable development of tourism products from them.
_ Difficulties in maintaining the growth of the network of travelers and communities as communication problems in our model, ensuring a favorable interaction between the growing number of stakeholders.
- Not being able to support the marketing of programs offered by the communities through Which would not achieve the necessary scale for the trading platform to be 100% self-financing. Understanding the latter as one of the desirable objectives and part of model.

How many people will your project serve annually?


What is the average monthly household income in your target community, in US Dollars?

$100 ‐ 1000

Does your project seek to have an impact on public policy or introduce models and tools that benefit the tourism sector in general?


What stage is your project in?

Operating for more than 5 years

In what country?
Is your initiative connected to an established organization?


If yes, provide organization name. – The Global Community Based Tourism Network

How long has this organization been operating?

Less than a year

Does your organization have a Board of Directors or an Advisory Board?


Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation. model is based on a network. Thus, the formation of a large network of communities and travelers to interact is the cornerstone of the organization. Moreover, partnerships with private and public organizations find their purpose in the fundamental objective: to promote sustainable local development. To achieve this goal, means that all sectors must work collaboratively, both in the generation of knowledge and in the development of projects. So continues establishing alliances designed to: build projects that promote sustainable development of communities, market products and services in communities, research and develop new knowledge, methodologies and technologies that contribute to sustainable community development and ; as growth Network.

What are the three most important actions needed to grow your initiative or organization?

As stated above, although there are 4 projects or dimensions that articulate the long-term project in the current implementation phase, we identify 3 critical success factors. The first one would be the consolidation of the network, in addition to that the consolidation of the trading platform and finally strengthening the team.
_ Consolidation of the Network: Now it is extending the invitation to different communities and community associations in Latin America. To which, together with the dialogue with the various organizations we are planning what will be the launch of at the regional level, at the First Meeting of Indigenous Tourism in March 2010 in Argentina.
In addition, we are now extending the invitation to key organizations in Asia and Africa, where we already have organizations that are actively participating in the network, such as CCBEN network in Cambodia.
_ Consolidation of Trading Platform: As described in this application, a critical success factor has to do with testing and strengthening the business model. Stage at which we are currently at in Chile, developing the required adjustments, together with our various "partners" and then export the model to other countries.
_ Consolidation of the work: Finally, a key process in which we are today has to do with the consolidation of staff. Equipment is largely volunteer or consultant on specific projects, however it is seeking, through the growth of this initiative and its strategy of self-sustainability in the future, moving toward an interdisciplinary team stable, professional who can meet the many challenges facing the organization.

The Story
What was the defining moment that led you to this innovation? gestation can be understood as a process of several years. For this reason, although one might find certain milestones, it seems more important to understand this emergence as a process in which the confluence of two great experiences of my life have been echoed in different people, which have been added and co- building what is today. On the one hand, this all work-related learning and marginalized communities in Latin America, experience over 8 years in A Roof for Chile & A Roof for My Country. And on the other, there are all experiences of years associated with intercultural encounters, respect and harmony between cultures and the natural environment, experiences I've had the fortune to live in the many trips and consulting work I've done in various continents.
In my work with poor communities and slums, there are several lessons learned and needs identified today reinforce the mission. Among other things, for the productive development work, which was a part of it, the urgent need for better tools and strategies for market access is a key challenge. This adds to the lack of relevant information and skills needed in the territories to use the available information and build a supply informed segmented and niche oriented. Moreover, the implementation of support policies tend to be fully structured, centralized, lacking a local view which allows the construction of a model of endogenous development, based on the capabilities of local and system lies not only in the potential and exogenous policy development.
Finally, the different experiences related to tourism, both as a traveler or as a consultant, I have identified some specific aspects of the industry, and the situation facing small businesses. Thus, in addition to what has been described above, being scattered in different territories initiatives becomes even more relevant to the topic of trading platforms and collaborative work. Elements that add to a growing trend associated with finding a responsible and sustainable tourism, in which there is much work yet from the same areas and also from the pressures of traditional industry towards these ecosystems where there is no empowerment and local participation.

Tell us about the social innovator behind this idea.

- I am currently finishing my PhD in Social Enterprise issues at the University of London, advising on issues of social entrepreneurship and innovation to the Center for Public Policy at the Catholic University of Chile (PUC), driving as director of this initiative and learning to be a father since the arrival of my firstborn 2 months ago.
- My doctoral studies were initiated after completing a Masters in Development Planning issues also in London, a town from which I had the opportunity to participate in various consulting and research. Among them, the MIF consulting on issues of socio-economic and recycling in Brazil.
- On the other hand, I studied Commercial Engineering at PUC and had an active participation in processes of creation and development of various undertakings that have allowed me to develop a set of skills that promote the proper implementation of a project like this. For example, my active participation in the founding of A Roof for Chile, in which participating institution from its inception and by 1997, after several years as a volunteer in my time of college then I had the opportunity to conduct in 2004-2005. Period in which, among other things, actively seeking expansion initiative in Latin America, building equipment and transferring the technology associated with implementing and managing international funding which supports the proposed expansion plan.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

No más de 50 palabras

MIF Opportunity 2010
Has your organization been legally constituted or registered in your country or one of your target countries for at least three years?


Does the applicant organization have sufficient financial resources to guarantee the co-financing required by MIF during the execution period of the project? (This amounts to at least 50% of the project’s total budget with 25% in cash and 25% in-kind.)

Does the applicant organization have experience managing projects co-financed by international organizations? Please describe below has now nearly 5 years working and facilitating intercultural encounters, in Latin America and the world. As part of the institutionalization of the network, it was recently legalized in Chile under the name of Global Community-Based Tourism Network SpA (trading company). The Foundation is in process of legal status also in Chile (the foundation will control the commercial company so that the profits generated by the latter are reinvested in the communities).
To support this process, the social enterprise has sought to implement a strategy for joint resource mobilization. On the one hand, fully exploited the generation of partnerships to get pro-bono services or exchange of such agents, which has been supplemented by small grants for individuals and members of the network. In addition, the organization has been seeking the support of two internationally recognized organizations to promote: the London Development Agency (U.S. $ 8,000), with a start-up for general model development, and Innova CORFO funds specifically targeted for development trading platform (4 months and U.S. $ 10.000), and that, once rendered, open the possibility of opting for a higher amount (up to $ 80,000). This mixed strategy will be implemented, meaning that is an initiative that is already operating, and needs to consolidate the various stages to achieve self-sustainability.

Please classify the applicant organization according to the options below

Enterprise/Profit corporation

What problem-area does your project address?

Access to knowledge and training.

How will your project address this problem?

The main objective is to operationalize the mission to promote tourism led by the communities themselves. For this, we seek to market their services properly, so they represent a complement to their traditional sources of income. This is done through a process that requires understanding and meet potential customers, segmenting the supply and developing new models for access to different niche markets (eg different work with ex-pats "in Chile). In this sense, seeks to combine in a Web site, the provision of community tourism in the country (and eventually, global). This has great benefits for communities, because their customers will resort to a single tool, reliable and well positioned to organize your trip.
To strengthen this offering, complements the promotion and marketing support and training of the various communities. This process begins with a commitment to carry communities all members of the Network, the largest and best information possible (eg data on the industry, the latest research on academic or interesting event which may be part of, among others), to guide them in their decision making and even supports access to financing, as has happened on several occasions (eg Eco-Club funds, Mink'a of Chorlavi or others that have been obtained for enterprises through management, or where it has been proposed jointly). Similarly, contributes to joint development of specific projects of capacity building, technology transfer, participatory and collaborative planning of tourism developments and issues associated with possible routes to their natural and cultural heritage. Thus supporting the mobilization of territorial capital of different communities, many of them indigenous or peasant.

Who is benefited by the initiative? (Please highlight the type and number of beneficiaries, and their role in the tourism value-chain.)

Conceptualizing and developing as a large network of community tourism means that its members are all those who can connect and interact within it. So seeks to be a network focused on promoting work and sustainable development of rural communities in Latin America and the world, strengthening their products, services, and bringing in all those technologies and learning that can foster their development.
As a second interest group or beneficiaries identifies the travelers, people who are or may be interested in having genuine intercultural encounters, where together with the culture and traditional lifestyles, to enjoy the natural environment of thousands of communities in the world. Segment only in Europe, according to calculations that we conducted with data from Phocuswrights (2008), potentially corresponding to 6.4 million passengers with an estimated value of EUR 3 billion.
Moreover, behind the action and the proposal is the intention greater efficiency in the tourism value chain favoring the two extremes of the same (communities and travelers). Thus, based on partnership working and promoting the network both with communities and with the passengers, is expected to facilitate interaction and exchange between these different sectors and to their peers, and also encourage the marketing of products and services developed by community tourism ventures. All this, provided by this virtual global platform, along with other technological means (eg as the implementation of reservation system via SMS, or iphone applications of geo-referencing) to optimize market access.

How will the project's results assist the region’s tourism sector and micro, small and medium-sized enterprises?

Each of the communities and enterprises in Latin America that are added to the network, begin to access and share all the learnings on community tourism that exist in other territories. Moreover, considering that the central axis of is to enhance the marketing and market access of the various community enterprises, the impact that this initiative can have is huge in rural areas of Latin America. Particularly if you work from the expertise that already exists in the area, namely, which requires more and better information comes to the territories, that enhances networking, and assuming that this type of tourism seeks to complement and not strategies to replace local revenue generation or traditional lifestyles.
However, quantifying the impact has this initiative can be a major task and, indeed, it would be good to work in depth with the area of Research & Development of the organization, in conjunction with some of the research centers with whom we are building partnerships. For example, we recently showed work in partnership with a university seeking to monitor and systematize the various strategies to mobilize the territorial capital associated with forests of Araucania, implementing participatory monitoring methods and possible tools to support sustainable management different territories.
Everything discussed above, in addition to being in direct communication with initiatives in over 6 countries in Latin America, and strengthening cross-sector partnership model in Chile, we can presage a further positive impact for the tourism sector in particular for all those community tourism ventures in Chile, Latin America and the world.

A. Total Budget (100%)


B. MIF Contribution (up to 50% of total budget and US$. 500.000 max)


C. Cash co-financing (at least 25% of total budget)


D. In kind co-financing (at least 25% of total budget)