Virtual Tourism for Sacred Places

Virtual Tourism for Sacred Places

Organization type: 
nonprofit/ngo/citizen sector
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Dont take tourists to Sacred Places, but take Sacred Places to the tourist's. Broadcasting in realtime, and enabling the 'cyber' tourists to participate from the distance in routes and activities taking place by local groups that manage the territory to rescue threatened species and preserve the nature and his culture.

About Project

Problem: What problem is this project trying to address?

Resolves the problem of altering and crowding the harmony existing on sacred places. In this case, they can be visited by the tourist thanks to the cams, blog and social network created by the teams of local people specially trained for this dutties. Local people involved in this activity will arrange the territory to preserve threatened species with the participation of the local community. This will unite them and make them aware of being part of a native community in a far away land. Contributes resolving the problem with threatened species such as the black rhinocerus in the Olduvai corridor, at the Ngorongoro crater at the Serengeti; the hippopotamus of salt water in the Orango island or the "brown bear" Cantabrica mountain range, when making the actions for its protection the main aim of the media content developed and shared with the world by the local people.

Solution: What is the proposed solution? Please be specific!

The use of new technologies by scouts of the local communities to find a sustainable future for pastoralist and indigenous people, and their environment, thanks to the Information Society. The Internet and Digital-TV user contributes to finance the Virtual Tourism activity from the native communities by using the services from the publicity being shown in the project's website.
About You
Visit website
Section 1: About You
First Name


Last Name




Section 2: About Your Organization
Organization Name


Organization Phone

+ 255 786662525

Organization Address

PO Box 60. Ngorongoro Crater, Tanzania

Organization Country
Your idea
Country your work focuses on
Would you like to participate in the MIF Opportunity 2010?


Do you have a patent for this idea?

What impact have you had on your clients and the tourism sector?

Virtual tourism enables to resolve the frustration generated when visiting declared human patrimonies by the UNESCO, in a few days, without having the possibility to contact their people and know them in depth.


Project identification (From July 2009 to October 2010). Runing by Muruna-Tanzania in cooperation with Oxígeno and CBD-Habitat Fundations.
Selection of the first Scouts Muruna Team, made by the maasai, and first training activities. (From November 2010 to February 2011). Running by Muruna-Tanzania in cooperation with TRAGSA


Transform threatened wildlife in a resource for local population, that provides economic income and social prestige.

What will it take for your project to be successful over the next three years? Please address each year separately, if possible.

• Finance the settling of WiFi free coverage in the Ngoile and Oloirobi areas (Ngorongoro Tanzania)
• Training of 10 maasai scouts on nature conservation, tourism and comunication.
• Developing the friendships agreement between the villages of Ngoile, Tanzania, and Atapuerca, Spain, that have in hes territory the Paleontological sites of Olduvai (Ngorongoro) and Atapuerca, Burgos, in Spain.
• Developing the friendships agreement between the villages of Oloirobi, Tanzania, and Almonte, Spain, that have in hes territory the biodiversity hot spots of Ngorongoro crater and Donana(Spain).

Develop a maasai multimedia enterprise in the Ngorongoro area in association with the already set in Tararire/Arusha “Ormame Mass Media”, four drive hours far from Ngorongoro)

Spread the Muruna Project to the 200 km corridor between the Gol Mountain (Malambo and the Kilimanjaro (Moshi) going through the Longido region. The objective will be recover the bard vulture (Gypaetus barbatus) population and spread this pattern to the native population of the area.

What would prevent your project from being a success?

That the maasai dont obtain funds to continue.

How many people will your project serve annually?

What is the average monthly household income in your target community, in US Dollars?

Less than $50

Does your project seek to have an impact on public policy or introduce models and tools that benefit the tourism sector in general?


What stage is your project in?

Operating for 1‐5 years

In what country?
Is your initiative connected to an established organization?


If yes, provide organization name.

Muruna Tanzania

How long has this organization been operating?

1‐5 years

Does your organization have a Board of Directors or an Advisory Board?


Does your organization have any non-monetary partnerships with NGOs?


Does your organization have any non-monetary partnerships with businesses?


Does your organization have any non-monetary partnerships with government?


Please tell us more about how these partnerships are critical to the success of your innovation.

We need all of them to develop the idea to converge the rural world with the biodiversity and the Information Society.

What are the three most important actions needed to grow your initiative or organization?

1. Finish to training the first maasai scouts team in managing the territory to produced biodiversity.

2. Take to the area the WiFi signal to obtain Internet acces in the villages of Oloirobi and Ngoile.

3. Finish to training the first maasai scouts team in the use of the new technologie to take part in the Information Society.

The Story
What was the defining moment that led you to this innovation?

A offer to run the only Hotel in Orango island (Bijagos /Guinea Bisau) were the people live like in the Paleolithic, has me fled in the search of a new turistic model to avoid that so one coastal sacred place can be alterated. This model is the“virtual tourism” that allow resources to the native community without altering the sacred areas and improving a development pattern that maintain better the traditional way of life, same if it became modified by the Information Society.

Tell us about the social innovator behind this idea.

In 1971, I have created my first organization to preserve the nature. After that they have been 6 others ONG more that I have contributed to created and a whole life devoted to promote the interest of the society in wildlife. In 1981 I founded the Quercus nature magazine. In 1986 I have began working in the idea of converge rural world with biodiversity. This was my main task from the last years.

How did you first hear about Changemakers?

Web Search (e.g., Google or Yahoo)

If through another, please provide the name of the organization or company

50 words or fewer

MIF Opportunity 2010
Has your organization been legally constituted or registered in your country or one of your target countries for at least three years?


Does the applicant organization have sufficient financial resources to guarantee the co-financing required by MIF during the execution period of the project? (This amounts to at least 50% of the project’s total budget with 25% in cash and 25% in-kind.)


Does the applicant organization have experience managing projects co-financed by international organizations? Please describe below

Yes, we run now a project with the Spanish International Cooperation Agency, AECID, and the Foundation CBD/Habitat.

Please classify the applicant organization according to the options below

What problem-area does your project address?

Access to markets.

How will your project address this problem?

Developing training courses and organizing hes presence in the WEB to take contact with the world.

Who is benefited by the initiative? (Please highlight the type and number of beneficiaries, and their role in the tourism value-chain.)

Involve the maasai in the managenment of his resources like livestock, nature, tourism and information society.

How will the project's results assist the region’s tourism sector and micro, small and medium-sized enterprises?

Creating a maasai tourism company and camp site in the Ngorongoro

A. Total Budget (100%)

US$ 400.000

B. MIF Contribution (up to 50% of total budget and US$. 500.000 max)

US$ 200.000

C. Cash co-financing (at least 25% of total budget)

US$ 100.000

D. In kind co-financing (at least 25% of total budget)

US$ 100.000