Apparecchiato.it : Local Grocery Delivery E-Commerce
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Team
Davide
Caporali
Easysort S.r.l. – Apparecchiato.it
1‐5 years
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, Verona
Individuals, Businesses.
Sustainable Sourcing, Smallholder Farmers.
The market expresses a growing attention towards the following topics:
* Products (quality, freshness, traceability)
* Territorial enhancement
* Lowering of the environmental impact
In the last two years, the former hidden needs of a fast purchase (e-commerce) together with a comfortable and efficient service of home delivery are arising.
Apparecchiato.it offers a model understanding all of these topics, and giving an all-embracing solution.
We reach several customer segments, exploiting a marketing mix primarily composed by:
* Guerrilla marketing (several “shocking” activities aiming to fill the gap between customers and the product)
* Targeted ads and contents on social networks
* Social Events
* Local newspapers
* Local Radios
* Local Tvs
* Events sponsorship
* Google AdWords
* Contest with prizes
* Discount tickets
The prize money would help us glut the demand in the Verona area, where we started from over a year ago. This would lead us to reach our breakeven point faster. At the same time, this could easily draw the attention of some kind of big investors interested in promoting this kind of business model and its underlying values.
Specifically, with the prize money we could put into practice the following actions:
1. Technology:
a. Advanced website, fully integrated with our logistic, analytics database, management software and administration software.
b. Smartphone application.
2. Logistics:
a. Optimized deliveries logistic software.
b. Mechanized order composition.
c. Real time deliveries and temperatures tracking system.
3. Market:
a. Marketing improvement all over Verona area.
b. Area marketing standardization (value offer and service).
c. New packaging design and features, with lower environmental impact.
The prize publicity could give us more exposure and so contribute to increase not only the sales, but also the subscriptions to our network and service. At the same time, also this element could induce some kind of investors in approaching our business in order to develop it faster and on an international scale.
The core team doesn’have direct entrepreneurial experiences. Anyway, the core team members have various and complementary experiences and competencies in several professional areas.
Our partners (Valorando and Aquest) count several entrepreneurial experiences, from the creation of their own businesses to the support to several startups during the last years.
yes
Comments
One of the good project for online eCommerce so far i have seen.
Nice project, i was looking something similar to this. Good one.