Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
The market expresses a growing attention towards the following topics:
* Products (quality, freshness, traceability)
* Territorial enhancement
* Lowering of the environmental impact
In the last two years, the former hidden needs of a fast purchase (e-commerce) together with a comfortable and efficient service of home delivery are arising.
Apparecchiato.it offers a model understanding all of these topics, and giving an all-embracing solution.
We reach several customer segments, exploiting a marketing mix primarily composed by:
* Guerrilla marketing (several “shocking” activities aiming to fill the gap between customers and the product)
* Targeted ads and contents on social networks
* Social Events
* Local newspapers
* Local Radios
* Local Tvs
* Events sponsorship
* Google AdWords
* Contest with prizes
* Discount tickets
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money would help us glut the demand in the Verona area, where we started from over a year ago. This would lead us to reach our breakeven point faster. At the same time, this could easily draw the attention of some kind of big investors interested in promoting this kind of business model and its underlying values.
Specifically, with the prize money we could put into practice the following actions:
a. Advanced website, fully integrated with our logistic, analytics database, management software and administration software.
b. Smartphone application.
a. Optimized deliveries logistic software.
b. Mechanized order composition.
c. Real time deliveries and temperatures tracking system.
a. Marketing improvement all over Verona area.
b. Area marketing standardization (value offer and service).
c. New packaging design and features, with lower environmental impact.
The prize publicity could give us more exposure and so contribute to increase not only the sales, but also the subscriptions to our network and service. At the same time, also this element could induce some kind of investors in approaching our business in order to develop it faster and on an international scale.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
The core team doesn’have direct entrepreneurial experiences. Anyway, the core team members have various and complementary experiences and competencies in several professional areas.
Our partners (Valorando and Aquest) count several entrepreneurial experiences, from the creation of their own businesses to the support to several startups during the last years.