Mama CoWork

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Mama CoWork: Mama CoWork: coworking for parents, creative care for children and development workshops in one spot.

Warsaw , PolandWarsaw
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Mama CoWork creates and develops co-working office for parents, especially mothers: self-employed, freelancers, part-time worker, e-workers, job-seekers. It enables them move towards work by offering: space (office and equipment), time (childcare, creative activities), networking (peer network), qualifications/skills/knowledge development (trainings, career counseling) and capacity building/job incubator (virtual job agency).

About Project

Problem: What problem is this project trying to address?

DIRECT PROBLEM: high female unemployment rate and loss of women’s potential due to mother’s exclusion from labor market. Being a mother worsens women’s chances on the market, especially the self-employed. Running own business requires time and space. Staying at home with a child combined with home duties makes professional goals impossible to achieve. Open hours of crèches are inconvenient, their number is limited, financial/psychological costs of separation are high. FUNDAMENTAL PROBLEM: Europe gets older. To change this demographic trend more children should be born. Women need to feel secure on the labor market and it should be more flexible to enable work-life balance. Best use of labor supply and “flexicure” policy are urgent issues.

Solution: What is the proposed solution? Please be specific!

This vicious circle of women’s exclusion from the labor market would be broken if time, space and development opportunities were provided. In short-term Mama CoWork enables mothers move towards work, make better use of their professional potential, increase employment opportunities. In long-term it will have positive social impact on EU scale: self-sustained flexicurity model based on new tendencies of more flexible labor market and networking. Creating the MODEL PLACE that links together co-working space with child care/activities as well as trainings, career counseling, job incubator. This self-sustained holistic solution combines few areas (unemployment, learning) and is flexible to change according to the needs of clients/the market.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Imagine you are a young mother spending time with your child, willing to do your work. You work at home, manage your time between mother the child, work for an employer, search for new jobs offer. You are full-time mom and part-time worker who desperately ‘hunt’ for more time. Sometimes you feel lonely, not sure if your qualifications are up-to-date. You wish to have contact with people who share similar problem. Why not to find a coworking office designed for parents? Would it be possible to bring the child and find professionals who will take care of her/him there? Mama CoWork meets your needs! We offer flexible time, safe environment, development training, job offers, and facilitate contacts. You gain more time, feel more empowered.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Mama CoWork ambition is to assure the benefits for the whole family: double income/work-life balance. The idea is simple to replicate and could be implemented in other countries with necessary modifications tailored to local needs: franchising as a business model with its social fabric; good practice and systematic model to construct new patterns in social policy to increase employment opportunities (used by policy makers); inspiration for e.g. the EU to organize similar solutions. Short-term: Revenue/expenses balanced in the 6th month. Approx. 5 clients daily before the 6th month. Min. 24 development workshops in the 1st year. Long-term: Awareness change based on positive feedback of 80% clients. Systematic growth of clients’ number: 45 permanent, 20 temporary in 1st quarter 2017. Co-mothers peer network. Double number of workshops in the 2nd year. Supporting the children development

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Our benchmark are co-working offices, mother’s clubs/cafes, day-care clubs for babies/nurseries/kindergarten and job agencies. All of them deliver services that are combined in Mama CoWork to create synergy which allows to lower the prices and be competitive. Other inspired benchmark are workplace nurseries, with the difference that Mama CoWork is for mothers with flexible workplace. Mama CoWork differs from these approaches by offering: SPACE: Co-working space: ca. 10 places adapted to work, Baby CoPlay space: room adapted to children needs, CoWorkshop space: training room. TIME: Safe time: simply logistics – mother and child go to the same place; Gain time: time without child: child-minder/animators. DEVELOPMENT: workshops, coaching, career consulting; creative children activities. CAPACITY BUILDING: virtual office, job incubator, virtual job agency, peer-networking.


In our team we have a mix of people from all the sectors the partners steam from: people with management experience (board members partner 1, 3), IT skills (partner 6), PR skills (employees partner 4, 7, board member partner 5), with knowledge on children education (partner 4, 5), trainers (partner 1, 5), career councilors (partner 3, board member partner 2, employees partner 8). They were all involved in creating the idea of Mama CoWork. We plan that the management of Mama CoWork will be participative and innovative which in our opinion ensure that we achieve our projected impact. It will involve employees at every level: boards’ members who are already involve in preparatory work of the project, administrative staff, contractor and trainers, in contributing creatively to its development. Mama CoWork will have a flat organizational structure with elements of matrix structure.