Mothers Delivery Kit

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Mothers Delivery Kit: Providing simple lifesaving solutions for maternal and child health

Lagos, NigeriaIpaja, Nigeria
Year Founded:
2013
Organization type: 
for profit
Project Stage:
Established
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Mothers Delivery Kit connects the women in need across Nigeria to the ultra affordable sterilised supplies they require at childbirth.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if one birth kit could create behavioural change for a birth attendant, ensure economic empowerment for one woman & provide safe delivery?
About Project

Problem: What problem is this project trying to address?

Everyday in Nigeria, hundreds of mothers and babies die at childbirth. A big part of the problem is the lack of access to sterile supplies in rural communities where over 54million women live and work as well as the broken healthcare chain affecting those areas. You find traditional birth attendants severing umbilical cords with rusty blades infecting babies with tenants, midwives using their mouth to suck out mucus from the nostrils a baby etc

Solution: What is the proposed solution? Please be specific!

Our solution to this is to provide a sterilized ultra affordable delivery kit containing essential supplies a woman requires at childbirth to ensure she has a clean, safe and hygenic delivery. We work to ensure every baby gets an opportunity to live his or her potential and every other gets the opportunity to watch her baby grow.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

With our mothers delivery kit, traditional birth attendants will cease to use rusty blades and glass to severe umbilical cords, they will now have access to scalpel blades, midwives in rural. Immunities will no longer have to use their mouth to suck out mucus to prevent birth asphyxia, they will now use a mucus extractor, a woman giving birth will no longer lay on the bare floor or use a plastic bag sterilised with salt, she will be lying on our sterilised absorbent delivery mat and her baby received with our sterilised infant receiver.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

In the last one year, we have sold 9,000 kits, economically empowered 79 women who act as our agent across different communities in Nigeria. We have also been able to remind 690 women of their antenatal and immunisation schedule. By the end of 2015, we are working towards a projected sales of 24,000 kits and at least 120 women as our sales agent.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Main strategies going forward includes setting up storage facilities across several parts of Nigeria to increase the reach and accessibility of our product. Also, due to the fact that most of the problems of Africa are identical and our solution is replicable, we will be working with interested organisations and individuals seeking a franchise from us to set up in their own country.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The Kits are produced in Nigeria working together with local manufacturers to reduce production cost. The kits are then sold to our agents across Nigeria who act as our distributors and sell to birth homes, hospitals, pharmacies and other health organisations. From the sales of the kits, our agent is able to make an income, support her family, send her children to school or even start a small business.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are international aid organisation giving our birth kits in Nigeria but the kits a. Not as comprehensive as ours. Ours contains 15-18 sterile supply a woman needs at childbirth b. Distribution of aids kits is dependent on the ngo distributing and not on the need and timing of the ultimate consumer. Our kits put the choice in the hands of women who needs them. C. Our kits has a sustainability model with helps women not only to have clean safe and hygienic delivery but also to achieve financial independence.
Team

Founding Story

After losing a close friend at childbirth, I decided to take action to put an end to maternal and child deaths or at least reduce them drastically. My friend's death put a face behind every maternal and child health statistics I have seen and made me realise that these are not just numbers, they are real people.
About You
Organization:
Mothers Delivery Kit
About You
First Name

Adepeju

Last Name

Jaiyeoba

About Your Project
Organization Name

Mothers Delivery Kit

How long has your organization been operating?

Project
Organization Country

, LA, Ipaja

Country where this project is creating social impact

, LA, Lagos

What awards or honors has the project received?
Funding: How is your project financial supported?

Businesses, Other.

Supplemental
Please list your date of birth (YYYY/MM/DD)

1983/11/06

Please tell us how leadership training would help you to make an even greater impact on the social innovation field.

Over the past years, my best ideas including the mothers delivery kit has always been a product of putting together best brains with common purpose, sharing experience, building collaborations and generating ideas for continuous innovation hinged on providing simple lifesaving solutions for the people. I believe that participating in this boot camp will further enhance my capabilities to innovate and provide simple lifesaving solutions in healthcare across the African continent. Hearing from the experiences of other participants and facilitators will help to build and develop new leadership skills, problem tackling skills and build new partnership that can help us impact an even wider population than we have now and in a better way.

Please enclose a short personal biography.

In 2011 after losing a close friend and the sister of a close friend at childbirth I founded an organisation to train birth attendants in rural communities across Nigeria. We succeeded in training more than 5,000 birth attendants on recognising complications in pregnancy and set up a linkage with them and skilled birth attendants in their communities. In the course of training birth attendants, we discovered a challenge in accessing sterile supplies at childbirth in rural communities which eventually lead me to found Mothers delivery kit which focuses on rod icing and distributing sterile supplies needed at childbirth across Nigeria. After years of watching midwives suck out mica from the nostrils of newborn to prevent birth asxphysia, women giving birth on bare floors and and birth attendants using rusty blades to severe umbilical cord, it was clear that our product will represent a turning point in behavioural health care in rural communities. Currently, we have sold over 13,000 kits, economically empowering 80 women who act as our agents in different rural communities. Our leadership ability was also recognised by President Barack Obama who praised our effort at the Young African Leaders initiative conference which held last August. We are currently named young innovator by the world innovation summit for health.