My initiative is designed for and delivered in London
Yes
I am 18 years of age or above, by the application deadline.
Yes
My organisation is a registered UK entity and has a London-based address.
Yes
My organisation is a non-profit (e.g. school, university, or local authority) — not a for-profit, which can only join as a partner.
Yes
If there is a for-profit organisation as a partner in my initiative, they work on a cost-recovery basis only.
Yes
My solution is implemented at scale, or if not, I have a clear business plan, a minimum viable solution (prototype, pilot, or proof of concept), evidence of access to a lease for the space you are leveraging, and evidence of work or impact in London within your coalition.
Yes
I am aware that, if I am submitting more than one application to a Challenge run by Ashoka and Go! London, only one of them is able to progress through the stages.
Yes
Are you an employee (and their children and grandchildren) of Ashoka or any of its respective affiliates and participating advertising and promotion agencies?
No
I have read and accepted the Challenge Terms & Conditions.
Yes
First Name
Reggie
Last Name
Oliver
Pronouns
He/Him
Email address
I would like to receive notifications and updates about Go London!, Ashoka, Ashoka Changemakers, and other Ashoka opportunities.
1
Are you an Ashoka Fellow?
No
Are you applying from an organization founded by an Ashoka Fellow?
No
If you are applying from an organization founded by an Ashoka Fellow, please specify the name and organisation of the fellow below.
Lead Organisation Name
Dynamic Coaching CIC
Year that you started/ registered your organisation
2017
Initiative Title
Open World Green Indoor Access & Activation Hub
My initiative is designed for and delivered in London
1
Website URL(s) or Social Media Handles
http://dynamiccoachinguk.com/
Initiative Stage
Growth (You’ve moved past the very first activities; working towards the next level of expansion.)
Sectors/Themes: What topic does your project most directly relate to?
Health & Fitness
Initiative Summary: Describe your initiative in one sentence
This project will develop a permanent, high quality indoor multi-use community space on site, increasing access to safe, inclusive and affordable physical activity provision.
The Problem: What problem are you helping to solve and who will benefit the most from your solution? How close are you to the problem and/or community impacted?
Access to safe, affordable indoor space for sport and physical activity in St Paul’s Cray and the wider Bromley area is limited, particularly for young people from lower income households. Existing outdoor provision at Hoblingwell Wood Recreation Ground is well used, but sessions are frequently disrupted by poor weather, early winter darkness and seasonal conditions. As a result, participation drops significantly during colder months, reducing consistency, wellbeing benefits and positive youth engagement opportunities. Commercial leisure centres remain financially inaccessible for many families locally, while community groups struggle to secure flexible indoor space that meets their needs. This creates a barrier where young people, particularly those already facing social or economic challenges are excluded from safe, structured environments for physical activity. Dynamic Coaching works directly with schools, youth groups and community organisations across South East London and Bromley, delivering regular sport and youth engagement programmes. Through this work, we see first hand how cancelled sessions and lack of affordable indoor provision impacts attendance, behaviour and confidence. Young people consistently tell us they want safe spaces to stay active after school and during winter months, yet local options remain limited. Solving this challenge matters because consistent access to physical activity spaces supports physical health, mental wellbeing and community safety. By transforming an existing outdoor sports site into a year round indoor hub, this project directly responds to a locally identified gap while supporting long term inclusion and engagement for those who benefit most.
Your approach: How are you/ will you addressing the problem outlined above? How does your solution unlock or reimagine access to spaces for sport and physical activity? What role do landowners, local authorities, or other decision-making stakeholders play in your approach? We'd love to know about the origin of your idea, and what was your "aha" moment" that led you to take action?
Our proposed solution will transform an existing outdoor sports site into a flexible and safe year round indoor community space using an already existing space and adapting this to be able to provide indoor access for young people and local groups removing barriers for those that can not attend a place currently due to cost or availability and also allows access no matter the time of year or weather conditions. We already have the infastructure at Hoblingwell and so can improve this rather than building elsewhere allow us to target more young people and families as it already has roots in the community. We have found through our current delivery and conversations with schools and families that an outdoor space in winter is less appealing, causes reduced attendance and cancellations. We know the space has interest but currently doesn't engage as much as we would like due to the lack of flexibility and indoor space. Improving the existing site would have a greater impact than creating shorter term programmes in other spaces that aren't consistent or stable. The indoor hub will host early years sessions during the day, school and youth provision after school, and community activities in the evening, allowing the space to be used for the whole year. By improving insulation, lighting, accessibility and safety, the space becomes adaptable and inclusive, supporting multiple user groups within one environment. Dynamic Coaching works collaboratively with local schools, grassroots organisations and delivery partners to activate the space immediately, ensuring it is not only built but consistently used.
Collaboration with young people and the community: In what ways does your initiative engage young people and community members closest to the problem? What role do they play in building the solution you deliver?
Young people and local community groups are central to the design and activation of the Indoor Hub. Dynamic Coaching has built long standing relationships with schools, youth clubs and families through regular delivery across Bromley and neighbouring boroughs, providing continuous feedback loops that shape programme design. Consultation with young participants highlighted key priorities: a safe indoor environment during winter, affordable access, and flexible activities beyond traditional competitive sport. These insights directly informed the vision for a multi-use indoor space that supports youth clubs, small group sessions and informal physical activity. Young people will actively shape how the space is used through youth led programming and feedback during delivery. For example, weekly youth club sessions will include opportunities for participants to influence activity formats, suggest new sessions and support peer leadership roles. Community groups and schools are also engaged in shaping daytime use of the space to ensure it reflects local need. Dynamic Coaching’s model emphasises co-creation rather than top down delivery. Staff work closely with participants to adapt sessions based on engagement levels, cultural relevance and accessibility needs, ensuring the space feels welcoming to those who may previously have felt excluded from traditional sports environments.
Potential for/Evidence of Impact: How do you imagine your initiative will make a difference in unlocking spaces for and access to physical activity and sport so far? If you have already implemented it, what difference have you made so far? What is the impact your initiative has had , and or what impact do you envision having in the future?
Our Initiative will create immediate and long term impact by increasing year round access to physical activity for young people and community members. Within the first six months of opening, the space will host weekly youth club provision, indoor Saturday community sport sessions and daytime bookings from local schools and community groups ensuring consistent activation from the outset. Dynamic Coaching currently delivers programmes reaching hundreds of young people across South East London, and existing demand indicates strong uptake once indoor access becomes available. The indoor facility will reduce weather related cancellations, improve attendance consistency and provide safe evening engagement, particularly during winter months when young people are most at risk of disengagement. Short term outputs include increased session capacity, improved retention and expanded accessibility for the local community. Long term outcomes include improved physical health, stronger community cohesion and reduced barriers to participation for underrepresented groups. Impact will be measured through participation numbers, repeat attendance, user feedback and partner engagement. Based on current delivery models, the hub has the potential to engage hundreds of participants weekly across multiple age groups. By combining capital development with programme activation, the initiative creates sustainable infrastructure that delivers lasting community benefit beyond the initial funding period.
Innovation: What is different about your initiative compared to other solutions that are already out there? How is your approach original and innovative?
This initiative is innovative because it focuses on reimagining existing community space rather than creating new standalone facilities or short term programmes. By transforming an outdoor sports site into a flexible indoor hub, the project challenges traditional models where access to indoor sport is limited to commercial leisure centres. It allows us to combine physical infrastructure improvements with a community led activation . The same adaptable space can host early years sessions, youth engagement, wellbeing activities and grassroots sport within a single day maximising usage and inclusivity. Unlike many facilities that prioritise competitive sport, this approach centres accessibility, affordability and cultural relevance. Dynamic Coaching’s delivery experience ensures the space is shaped around real participation needs rather than fixed programming, allowing activities to evolve alongside community demand. The project also strengthens collaboration between landowners, local authority partners and grassroots organisations, demonstrating how this can unlock underused spaces for broader social impact. By addressing structural barriers such as cost, weather dependency and limited shared use infrastructure, the initiative provides a new way of working for how community sports spaces are designed and used.
Viability and Scalability: How are you setting your initiative up for success, and what is your plan to ensure operational sustainability of your solution and its impact? What are your ideas for scaling your initiative to the next level?
We are aiming for long term sustainability through a mixed use model combining community programming, affordable hire and partnership delivery. By embedding structured youth provision alongside daytime school bookings and community group access, the space generates consistent activity and diversified income streams. Dynamic Coaching has established delivery partnerships across South East London and a proven track record of managing community sport programmes, ensuring the hub is operationally viable from launch. Bromley Council support and local stakeholder collaboration strengthen governance and long term sustainability. Beyond the initial activation phase, sustainability will be supported through affordable hire agreements, partnership programmes and reinvestment into community delivery. The flexible design allows the model to be replicated at other underused sites, demonstrating scalability across similar outdoor facilities facing seasonal access challenges. Future growth includes expanding youth engagement programmes, increasing inclusive activity provision and building partnerships with schools and local organisations to maximise daytime use. With the right support, this model could serve as a blueprint for transforming outdoor only spaces into year round community hubs across London.
Roles and Responsibilities: Describe how responsibilities are shared among your team or partners.
Dynamic Coaching will lead project delivery, programme activation and community engagement, drawing on its experience delivering youth sport and physical activity programmes across multiple boroughs. Key responsibilities include: • Dynamic Coaching: Project management, programme delivery, staffing, safeguarding oversight, monitoring and evaluation, and community partnership coordination. • Local authority / local stakeholders: Site collaboration, local authority engagement and support in enabling development and ensuring alignment with community needs. • Community Partners (schools, nurseries, grassroots organisations): Daytime bookings, co design input, awareness and participation in ongoing programming. • Contractors and Specialists: Delivery of capital works including refurbishment, accessibility improvements and compliance requirements - project managed in house.
Upcoming Milestones: Please provide an overview of the milestones that are required for your initiative to come to fruition/to grow.
Phase 1 – Planning & Preparation (Months 1–2) • Final design consultation with community partners • Contractor engagement and procurement • Detailed scheduling of programme activation Phase 2 – Capital Development (Months 3–5) • Structural refurbishment and insulation • Flooring installation and accessibility upgrades • Lighting, heating and safety compliance works Phase 3 – Activation & Launch (Month 6) • Equipment installation • Staff onboarding and safeguarding checks • Soft launch with partner organisations Phase 4 – Programme Delivery (Months 6–12) • Weekly youth club provision • Indoor Saturday community sessions • School and nursery daytime use Milestones will be tracked through usage data, attendance monitoring and community feedback to ensure the project remains responsive and impactful.
Capacity-Building Participation and Support Funding: If you were to make it as a finalist, you will be required to participate in an 8-week capacity building programme. If funding/ cost is a barrier to your participation, we may be able to offer up to 10,000 GBP of grant money available to support you. Please break down below, if it is the case, what costs you would incur and you would need covered. (Please note that there are restrictions on how the grant money may be used; please refer to the T&Cs for further details.
Participation in the 8 week capacity building programme would require staff time, travel and operational cover to maintain ongoing delivery during the development phase. Potential costs include: • Staff backfill to ensure continuity of youth programmes during workshops • Travel and subsistence for in person sessions • Administrative support to implement learning outcomes and reporting requirements • Community consultation activities linked to programme development Access to this support funding would help Dynamic Coaching fully engage with the capacity-building process while maintaining existing community provision, ensuring the initiative benefits from both strategic development and continued frontline delivery.
