Kadosh Production Company (KPC)

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Kadosh Production Company (KPC)

Ethiope-West LGA, NigeriaEthiope-West LGA, Nigeria
Year Founded:
2014
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

For poor women cassava producers in Nigeria who are stuck in vicious cycle of back-breaking labor and limited economic opportunity, KPC is an automated food service that processes and packages cassava consumable products 200% faster than current manual, time-intensive and inefficient systems.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if more poor women farmers could earn better livelihoods?
About Project

Problem: What problem is this project trying to address?

Nigeria is the largest producer of cassava in the world & local women play a central role in cassava production, processing & marketing, contributing ~70% of the total agriculture labor. Their role provides them income-earning opportunities & enhances their ability to contribute to household food security. However, these women face reduced livelihood resulting from inefficiencies in processing & marketing of cassava by-products

Solution: What is the proposed solution? Please be specific!

KPC enhances cassava processing efficiencies for local women farmers in Nigeria & reduce environmental pollution from cassava by becoming a 'linchpin' processor in the local cassava value chain. KPC purchase, process & package cassava commodities into consumable finished products (e.g. gari). The additional value of packaging increases storage life & nutritional value and, more importantly, boost sales and income of local women currently engaged in the retailing/distribution of cassava end-products. KPC promotes widespread environmental sustainability by utilizing cassava waste/peels as feeds for goats & pigs. These waste would otherwise have been burnt/disposed. Over 5million tonnes of cassava waste is burnt/disposed in Nigeria alone.

Awards

2015 Mandela Washington Fellow; Global Innovation through Science and Technology Award and Best Female Entrepreneur (2014), United State African Development Fund Awardee 2015
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Queen is a rural cassava farmer who nurtures her farm with the help of her daughters. They are dedicated farmers but are constantly stressed by the peeling of cassava tubers, cost associated with the processing of cassava, and so much time consumed in trying to make “garri and fufu”. Other times the family suffered economic losses when her health failed. With KPC’s help Queen is able to process her cassava in 4 hours instead of 4 days and instead of disposing/burning her cassava peels, she exchanges it for 20% processing fee discount with KPC. She now takes her processed cassava to the market MORE FREQUENTLY and sell MORE QUANTITY PROFITABLY in less time. She currently lives healthier and happy lifestyle.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Quantitative Outcomes: 1) Directly benefitted livelihood of ~60 women cassava farmers and retailers in Delta state, Nigeria. 2) Provided nutritionally-enhanced product benefiting indirectly a minimum of 3,000 individuals. 3) Contributed to organic nutrition and environmental sustainability, we have fortified vitamin-A cassava sourced from the International Institute of Tropical Agriculture, Nigeria; and recovered/saved tonnes of cassava peel waste which may have otherwise been disposed/burnt contributing to carbon (CO2) emission reduction. Qualitative Outcomes: 1. Farmers turning waste into wealth. 2. Economic empowerment for women. 3. Increased jobs created. 4. Reduced air-pollution. By 2016, KPC will have directly served 300 local women farmers and 50,000 households indirectly. By 2017, KPC will have served 1,000 women and 200,000 households.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

KPC plans to scale its economic empowerment business model through women farmers/retailers cooperatives. Second, KPC will set-up cassava processing facilities to be used only by members of proposed cooperatives – to guarantee access to timely processing & packaging; and business mentorship so they learn to operate their farms as sustainable businesses. KPC will also facilitate market linkages to key into mainstream purchases. By 2020, KPC ambitiously seeks to reach 75% of women farmers/retailers in the Niger-Delta/southeast regions and indirectly impact 10,000,000 households nutritionally.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Sales, sales and more sales! I plan to be financially sustainable majorly through the sales of our processed cassava products sold mainstream and processing service(s) paid by women farmers (in-cash or in-kind payments accepted). Additionally, I’m currently setting up hectare(s) of farm to plant fortified Vitamin A cassava that will be sold to other farmers/producers at harvest. This will further generate additional revenue for KPC.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Local cassava processors, Ayoola foods, Niji Lukas Company etc. These existing models promotes widespread environmental pollution and disempowers women farmers/retailers by encouraging systemic practices were (1) cassava is either purchased from the farmers, processed by the mills and mills sell the refined products to retailers/end-users or (2) cassava women farmers/retailers who pay for the finished product without receiving additional value in terms of packaging, business training or sharing usage cost of machinery as a group. KPC is changing this system by filling these "burning" gaps!
Team

Founding Story

As a child, I grew up with my Aunty Maureen, a cassava farmer in Umuahia, Abia State Nigeria. We were constantly stressed by cassava peeling, back-breaking processing of cassava and at times suffered economic losses when our health failed. As a result of these, my dream and highest priority became to "make cassava processing less of a hassle" and "sales of finished cassava products more profitable for women like my Aunt". My business will create a future where female farmers are healthy and economically empowered in a sustainable environment. "My vision is an Africa full of thriving women".

Team

Cynthia Ndubuisi, CEO. • 6years practical experience cassava farming and processing. • 5years business management and leadership experience. Management Team: 1. Stephen Ugwudi –Operations guru –8years Engineering background 2. Emma Seye –Expert Sales & Marketing -7years business experience 3. Gary Mastro –Int’l Business Advisor – Global Vice President of sales Marketing for UPS Global -United Parcel Services –30+ years’ experience. 4. Klein Ileleji –Agriculture extension Advisor & Raw material Storage/Handling Guru –Associate Professor at Purdue University, USA.
Background
Please confirm how you heard about the Unilever Awards:

Ashoka

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Founder and CEO

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Zero Hunger, Gender Equality, Decent Work and Economic Growth, Responsible Consumption and Production, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

An outside perspective can help an entrepreneur solve a tricky problem. Sometimes, that perspective can even help grow an entirely new idea. Such was the case for me, a young Nigerian businesswoman committed to using innovative ideas to tackle social issues in my home country. I formed my first business, “Ever Glow” dish wash liquid, after observing that about 65 percent of Nigeria’s population uses bar soap to hand wash their dishes — despite the economical and hygienic advantages of liquid soap. I saw an opportunity to fill an unmet need in my country by creating a superior liquid dish soap that is non-toxic, plant-derived and biodegradable. However, I lacked the technical expertise to get my business off the ground until I sought guidance and discovered the business-mentoring network MicroMentor.org, where I connected with Gary Mastro, a former vice president of brand and product marketing at United Parcel Service. Mastro’s extensive experience with sales, marketing, and global logistics was a great fit for my business needs, and we were able to tackle a number of significant challenges together—from implementing a major rebranding to making crucial labeling, pricing, packaging, and distribution decisions. In fewer than six months, Gary helped me gain a competitive advantage in Nigeria. I experienced a 40 percent growth rate, which far exceeded my initial goals, and I was able to hire six new employees. two years later, venture capitalists and bar soap manufacturers began pursuing the for-profit EverGlow with an eye toward acquiring it and entering the liquid soap market, this led to the sale of my first business. “I always had been interested in helping farmers before I became involved in dish soap. My connection with Gary made me understand the importance of mentorship for success. http://nextbillion.net/blogpost.aspx?blogid=6545
Cynthia’s First Business https://youtu.be/iAd9_ctE1Jo?list=PLEWYDE6Ehtrk0BaZH40FezQzlsquwlP-5

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Through connections provided by the US Department of Agriculture, I networked with my first partners at International Institute of Tropical Agriculture Ibadan who now are a source of technical knowledge and cassava input supplier. My advisors include Eric Henderson (CEO XCBG International Development Group), Val Ozie (Energy specialist) and T. Deborah Wright Igiehon (President for Nigerian Affairs & Nigerian Country Manager, XCBG International Development Group) recently connected me with Foundation for Partnership Initiatives in the Niger Delta (PIND Foundation) who are committed to supporting businesses and projects with huge social impact, economic empowerment and job creation for Nigerians. They have a long term goal of scaling and growing these businesses/project to sustain the impact it brings to the Niger Delta region of Nigeria.

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