Jean-Pierre Greenlund

A Changemaker's Guide to Storytelling

As a changemaker, you have to be comfortable telling four main types of stories to engage the hearts, heads, and hands of your audience to help give wings to your project. Ashoka has encouraged the following types of stories in its identification of leading social innovators for the past 30 years:

  • The challenge story
  • The how-to story
  • The big idea story
  • The impact story

Eight Steps to Creating a "Sticky" Story

Sharing our stories is easier than ever. What makes great stories so powerful is their "stickiness," their ability to draw our attention and engage our hearts and minds. The best stories spread good ideas like wildfire and inspire us to take action. And that's precisely what makes storytelling such a powerful tool for social innovators.

Everyone has a story. This guide will help you tell yours.

Step 1. Reflect and build your narrative arc.
Step 2. Identify your key audience (i.e. the general public, social innovators, thought leaders, funders)
Step 3. Select your core message.
Step 4. Choose your story type (i.e. challenge story, big idea, how-to, impact).
Step 5. Create your call to action.
Step 6. Select your story medium (i.e. written, video, audio, spoken).
Step 7. Create an authentic and concrete story.
Step 8. Optimize channels for sharing your story.



Find out more about how to develop your own Changemaker Story HERE.

A Changemaker's Guide to Storytelling
Storytelling Checklist