CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
BI can bring:
-Expertise in Cardiovascular disease, Stroke, Diabetes, COPD, Cancer
-Existing network of specialists, physicians and pharmacists, many of whom are recognized thought leaders
-Contact to academia & scientific associations
-Consulting expertise in stroke management, rehabilitation and accreditation of stroke centers
-Expertise in preventional & health awareness campaigns
-Expertise in drug supply & medication adherence solutions
-Expertise in Epidemiology & measuring health impact
-Network of potential partners in the healthcare space
-Network of Community Health workers via NGOs & social netrepreneurs, as potential point of customer contact & sales
-Ability to adapt & scale a solution to other markets
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Research and Development, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Human Resources, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
Expertise in Cardiovascular disease, Stroke, Diabetes, COPD, Cancer
Existing network of specialists, physicians and pharmacists
Contact to academia & scientific associations
Consulting expertise in stroke management, rehabilitation and accreditation of stroke centers
Expertise in preventional & health awareness campaigns
Expertise in drug supply & medication adherence solutions
Expertise in Epidemiology & measuring health impact
Network of Community Health workers via NGOs & social netrepreneurs,
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into pricing and financing of health products/services, Insights into marketing, Insights into distribution, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Models that engage other industry players (e.g., nutrition, athletic, mobility organizations)., Packaging of health products and services to address needs currently unmet.