Our idea is to go ahead with a co-creation project between ColorADD/BI, involving 50.000 children spread by the different countries in which BI is present. The idea is, with the involvement of a multinational optical company, to carry out early colorblindness screenings to this children, what would correspond to the biggest colorblindness screening ever carried out in the whole world! This project will certainly bring recognition, visibility, affectiveness towards BI brand, notoriety to all the partners involved and, most important, will allow the inclusion into society, without discrimination, of about 5000 children (the estimated percentage of colorblind children considering the 50.000 proposed) teaching how to overcome daily constraints.
Relationships/New Contacts, Marketing/Communications Support, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital.
Relationships/New Contacts: Help to develop new Relationships/New Contacts, her BI is present to levarage de ColorADD code and Colorblindness awareness.
Public Policy Knowlege: Help us to raise colorblind awareness.
Legal Support: We need to enter in global markets and to have legal support.
Acess to Capital: We have recently developed a Executive Resume in Globalizer X, and we need to invest in Human Resoures, Technology, Distribution and Comunication.
MRK/Communication: We need to create a "Viral" efect in Social Network to raise awareness of the colorblindness.
TI Expertise: Web site
Deep understanding of an unmet need in a specific market/context.
Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up).