ColorADD | Color Identification System: Co-Creating a more Colorful World for Colorblinds
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Team
Our idea is to go ahead with a co-creation project between ColorADD/BI, involving 50.000 children spread by the different countries in which BI is present. The idea is, with the involvement of a multinational optical company, to carry out early colorblindness screenings to this children, what would correspond to the biggest colorblindness screening ever carried out in the whole world! This project will certainly bring recognition, visibility, affectiveness towards BI brand, notoriety to all the partners involved and, most important, will allow the inclusion into society, without discrimination, of about 5000 children (the estimated percentage of colorblind children considering the 50.000 proposed) teaching how to overcome daily constraints.
Relationships/New Contacts, Marketing/Communications Support, Legal Support, Technology Expertise, Public Policy Knowledge, Access to Capital.
Relationships/New Contacts: Help to develop new Relationships/New Contacts, her BI is present to levarage de ColorADD code and Colorblindness awareness.
Public Policy Knowlege: Help us to raise colorblind awareness.
Legal Support: We need to enter in global markets and to have legal support.
Acess to Capital: We have recently developed a Executive Resume in Globalizer X, and we need to invest in Human Resoures, Technology, Distribution and Comunication.
MRK/Communication: We need to create a "Viral" efect in Social Network to raise awareness of the colorblindness.
TI Expertise: Web site
Deep understanding of an unmet need in a specific market/context.
Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up).
Our idea is to go ahead with a co-creation project between ColorADD/BI, involving 50.000 children spread by the in which BI is present, an estimate average of 1.000 Children spread by 50 Countries. The idea is, in a co-creation project with the involvement of BI, ColorADD and a multinational optical company, to carry out early colorblindness and vison screenings to these children, what would correspond to the biggest colorblindness screening ever carried out in the whole world! This co-creation will bring recognition and visibility towards BI and all partners involved, making world healthier and even more inclusive.
other (please explain below).
A healthier and more inclusive world for people who are discriminated due to colorblindness
We want to use the model in co-creation with BI and carry out 50.000 children colorblind screening tests in a global scale and in the different countries where BI is present. This will be the biggest colorblind screening test ever made.
We what to offer all children a “KIT BAG” with ColorPencils and a Book to paint. The “KIT BAG” as two main objectives:
• Turn the screening test into a “FUN Activity” for Children.
• Guaranty the sustainability of the screenings. The bags are sponsored by local company and/or municipalities.
• The screening tests will be made “pro-bono” by a Multinational Optical Company.
We have a double mission: the awareness to the colorblindness issue and the democratization of the color identification, whenever color is a critical factor of identification, orientation or choice in the products/services of companies/entities. ColorADD code is an unique, cross-sector and a universal language that enables the colorblind to identify colors, supporting social integration. The use of the code is licensed to companies which implement it in ALL products/services. We aim to integrate all colorblinds without discriminate and without cost for colorblind: Color is for ALL: this is our vision.
BI seeks to foster economic and social wellbeing in the countries and communities in which they do business. With this project BI will be involved in the biggest and innovative vision and colorblind screening ever made, involving community and BI companies around the world and therefore co-creating value.
○ My organization will contribute:
We have already done more than 7.200 (?) screening tests in 270 (?) schools across Portugal and deliver to all children the “KIT BAG”. We want to replicate this model and our knowledge across the globe with BI. We will prepare the Kits to deliver across the world and with all the sponsoring of BI, ColorADD, Optical and local municipally.
The Multinational Optical will be chosen in accordance with the following criteria: RSE engagement and with a strong presence in some of the countries where BI is also present.
All this project will be carried out by ColorADD.Social, a non-profit organisation.
○ Boehringer Ingelheim will contribute:
We need the engagement of all the 50´s BI Companies around the world to receive the KITs, estimated in 1.000 per country and to support the transport fee (FOB). The costs estimated for the Kits are 6.500€, and will be supported ideally by each Municipality, with the objective of engaging the local entities and to approximate even more each BI to the local community.
We will need a representative of each BI to make the link with the local municipality and to select the primary schools.
The potential revenue model that we can use is the AVE (Advertising Value Equivalency). Since we are talking about an unique and never made “diagnosis” of colorblind.
The big challenge for BI companies across the world will be to engage the municipality. Our experience shows that municipalities have a huge interest to participate in this kind of projects - and the estimated cost is not significant. But if they are aware that they are taking part in “something” innovative, which will allow to detect colorblind kids in early ages, they will for sure want to make part of it.
Besides a win-win partnership with BI, our intention is that the Optical involved may also carry out vison screenings and therefore may detect early vision problems in kids at school age. We want to do with BI and the Multinational Optical Company a “Good Practices Manual” for colorblind and vision screenings to be used around all countries. It will include procedures to register all the screenings and the actions to be taken when the optometrists detect colorblind or vision problems.
All the KIT Bags will be printed with BI, ColorADD, Multinational Optical and Municipality Logos. In the end of this great project, and after we collect all data, we want to find the best way to communicate the results.
I’d like to implement together, other (Please explain below).
I'd like to design together
The Multinational Optical can do the vison screening test and therefore can detect early vision problems in kids of schools.
Partners that might be valuable to carrying out your Co-Creation idea:
Eyecheck(?) to study
Jordi Mart(?) to study