Fight the Stroke: Mirrorable
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Team
Thinking about BI strength on acute care for stroke, together with Luca Caruso, we identified a potential partnership in using the Mirrorable solution for adult stroke survivors. Indeed, selling through BI distribution channels a Pill-Plus solution (drugs + rehab platform) could lead to incremental market effects, as better compliance and engagement of the patients, longer retentions and brand bondage within BI, better motor outcomes for the patient and lower costs for healthcare providers. The business model: Subscription Model, the patient (out-of-pocket or via health insurance) will pay a fee to access the platform and run the rehab exercises. FTS and BI will share the revenue incoming from the direct sales of the access to the solution.
Distribution Channels, Research and Development, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Access to Capital.
It is a global project that involves BI employees, starting from Luca Caruso, Global Medicine Project Coordinator and Innovation Lead. This solution could allow BI to retain stroke patients for a longer term and to provide them with an end to end solution. Data gathering, therapy compliance and customer retention/satisfaction are the main drivers.
Market size and potential social impact: 20M of people every year suffer of a stroke, of which 6M dies for it and the rest are left with permanent disabilities.
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into marketing, Insights into behavior change.
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis.
Thinking about BI strength on acute care for stroke, together with Luca Caruso, we identified a potential partnership in using the Mirrorable solution for adult stroke survivors. Indeed, selling through BI distribution channels a Pill-Plus solution (drugs + rehab platform) could lead to incremental market effects, as better compliance and engagement of the patients, longer retentions and brand bondage within BI, better motor outcomes for the patient and lower costs for healthcare providers. The business model: Subscription Model, the patient (out-of-pocket or via health insurance) will pay a fee to access the platform and run the rehab exercises. FTS and BI will share the revenue incoming from the direct sales of the access to the solution. We could identify also different price points for different payers, while BI could act as the customer paying for the model and then provide access to subscribers (Doctors, patients, medical institutions).
a new product, a new market/customer group.
We could use the Mirrorable solution, already developed for young stroke survivors, for adult stroke patients too. Indeed, selling through BI distribution channels a Pill-Plus solution (drugs + rehab platform) to these patients, could lead to incremental market effects, as better compliance and engagement of the patients, longer retentions and brand bondage within BI, better motor outcomes for the patients and lower costs for healthcare providers.
- It provides a revenue base that could be re-invested into services for children
- Knowledge and learning opportunities that can influence therapies used by fight the stroke (same disease, different population = potential for new knowledge to feedback into fightthestroke core mission/values)
- Cardiovascular diseases are a current priority for BI globally. Stroke as a business focus is very relevant to this.
- This co-creation presents a new and larger product proposition for current and prospective BI patient groups.
My organization will contribute:
- The platform infrastructure
- Scientific knowledge on Mirror Neurons and Action Observation Therapy, besides the technology
- Proof of concept through Fight the Stroke past activities
- Communication / Publicity and direct connections to relevant global community
Boehringer Ingelheim will contribute:
- Scientific Knowledge about Adult Stroke patients
- Knowledge of Market strategies
- Business modelling experience – market solutions
- Distribution channels
- Sales to patients who will pay out of pocket
- Subscription scheme with BI as the provider
- Insurance
- Regional pay (fee for service from government bodies)
- Competition ( there are other players in the market looking at similar models, even if based on different technology, ie artificial intelligence)
- Time constraints (buy in for changing versus different market priorities)
- Financial Constraints – more financial resources (beyond challenge prize) would need to be mobilized/secured in order to realize pilot
- Research – prototyping the new product and then testing with clinical trials to validate effectiveness
NA
I’d like to implement together.
NA
Comments
Physiotherapy has particular value in the first few weeks after stroke to relieve spasticity, prevent contractures and teach patients to use walking aids. The benefits of physiotherapy for longer-term outcome are still inadequately researched. Baclofen and/or botulinum toxin are sometimes helpful in the management of severe spasticity.
Speech and language therapists have a vital understanding of aphasic patients’ problems and frustration. Return of speech is hastened by conversation generally. If swallowing is unsafe because of the risk of aspiration, either nasogastric feeding or percutaneous gastrostomy will be needed. Video-fluoroscopy while attempting to swallow is helpful.
Physiotherapy, occupational and speech therapy have a vital role in assessing and facilitating the future care pathway. Stroke is frequently devastating and, particularly during working life, alters radically the patient’s remaining years. Many become unemployable, lose independence and are financially embarrassed. Loss of self-esteem makes depression common.
At home, aids and alterations may be needed: stair and bath rails, portable lavatories, hoists, sliding boards, wheelchairs, tripods, stair lifts, electric blinds and modified sleeping arrangements, kitchen, steps, flooring and doorways. Liaison between hospital-based and community care teams, and primary care physician is essential.
The most incredible strength that I see in your Project it your unique personal experience. Very important to address the families that deal on the everyday basis with these type of patients. Besides the patients involved, like this beeautiful child, Mario, the ones careing for these patients do not have the patience, hope, percevierence. Your story of love and dedication to the task, acceptance of the change in your lives is very powerful and hopeful. Not many people have the courage and means to face a situation like Marios case. Ihope you recibe all the support needed so the forcé of your testimony can inspire many caretakers, families and patients. Congratulations...