CO-CREATION IDEA: Please offer a brief description of how you imagine a win-win partnership with Boehringer Ingelheim to better serve unmet needs in health. (Hint: Please mention the underlying business model envisioned that would make such a partnership sustainable.)
Thinking about BI strength on acute care for stroke, together with Luca Caruso, we identified a potential partnership in using the Mirrorable solution for adult stroke survivors. Indeed, selling through BI distribution channels a Pill-Plus solution (drugs + rehab platform) could lead to incremental market effects, as better compliance and engagement of the patients, longer retentions and brand bondage within BI, better motor outcomes for the patient and lower costs for healthcare providers. The business model: Subscription Model, the patient (out-of-pocket or via health insurance) will pay a fee to access the platform and run the rehab exercises. FTS and BI will share the revenue incoming from the direct sales of the access to the solution.
NEEDS: Based on you response above, please specify which of the following resources, operations or expertise by Boehringer Ingelheim you imagine leveraging to actualize the proposed co-creation opportunity. Please check all that apply. (Hint: while financing is often critical to scale, we are also interested in understanding what other assets or expertise could be leveraged).
Distribution Channels, Research and Development, Specific Disease Expertise, Relationships/New Contacts, Marketing/Communications Support, Access to Capital.
EXPLANATION OF NEEDS: Please explain your choices in more detail.
It is a global project that involves BI employees, starting from Luca Caruso, Global Medicine Project Coordinator and Innovation Lead. This solution could allow BI to retain stroke patients for a longer term and to provide them with an end to end solution. Data gathering, therapy compliance and customer retention/satisfaction are the main drivers.
Market size and potential social impact: 20M of people every year suffer of a stroke, of which 6M dies for it and the rest are left with permanent disabilities.
OFFER: What are the main assets you may contribute in a co-creation partnership with Boehringer Ingelheim that would better serve unmet needs in health?
Deep understanding of an unmet need in a specific market/context, Access to and established trust with customers/beneficiaries, Insights into marketing, Insights into behavior change.
FOCUS AREAS: Which of the following best describes the main focus of your project? (select all that apply)
Improving the affordability of healthcare (e.g., microinsurance, reducing the economic cost of care), Holistic solutions that work across the entire care continuum (including education, prevention, detection, treatment, management, follow-up), Remote care solutions for health management, treatment, and diagnosis.