Please share what your organisation and Boehringer Ingelheim will Co-Create together
As stated before, our NGO Healthy Egyptians, deals mostly with health, focusing mainly but not limited to children. In our co-creation idea we stated that we were focusing on increasing our series of coloring books and 3D cartoon movies to tackle a wider range of diseases, whether communicable or non-communicable. We realized that by doing so we are neglecting a broad spectrum of audience specifically 16 years old and above. It is no secret that Egypt is suffering from a lack of health education, sadly it is only restricted to doctors. To increase our impact, we simply had to redefine our materials to include a wider audience, and what's better than using social media. To get to the point, we contacted production companies, ones that could help us form a video that could go viral on social media. In this dramatic 2-3 mins video we would introduce a certain disease, ex. AIDS/HIV patient who works as a chef, and would show how a couple would react on finding out about his disease. It would show the stigma the patients face due to lack to awareness and finally ends by showing the relevant info about the stated disease. Through our preventative measures and BI's therapeutic measures, we can show that our combined efforts are not only directed towards the ill community but the healthy one as well. In this partnership, we can aim towards developing holistic packages that includes both drugs/medicines and preventive care solutions, with the goal of improving the quality of life for patients.
Please specify what your Co-Creation will result in:
a new product, a new service, a new distribution channel, a new market/customer group.
If you selected "other" above, please explain:
Please provide a 1-2 sentence summary of your Co-Creation idea
To sum it up, in our win-win partnership with BI, we are looking forward to increasing our coloring books and 3D cartoon movies to tackle more diseases as well as producing a new product in the form of 2-3 mins videos that would be targeting older age groups especially those on social media, not to mention can be easily localized to other developing countries facing the same problem. And since, Egypt is a target of various chronic as well as cardiovascular diseases, BI can help in choosing which disease we should focus our efforts on.
How does this project link to the core mission of your organisation?
Our NGO has always been focusing on the health sector but not limited to it. We hope that through our efforts people can finally understand the real impact of health education/awareness. We also hope that one day we can have health education as one of the subjects of our national curriculum at schools and that is our ongoing objective whenever we have any campaign at a school.And so, this will help us develop new materials (books, videos) in partnership with BI.
Beyond social impact, how does this project link to Boehringer Ingelheim’s core business?
We understand that Boehringer Ingelheim, being a pharmaceutical company, deals mainly with therapeutic measures. But to close the tap, we need to be able to deal with ongoing patients as well as prevent new ones. And that is where we come in. Through this we can show the world that although BI is a pharmaceutical company, we care about the whole population in general through sponsoring an NGO that deals with the well-being of the people especially the under-privileged. To sum it up, by offering a holistic solution that includes preventive care, BI will be better positioned in its own marketing efforts in negotiations with partners.
What are the specific inputs and actions that each side will contribute to this Co-Creation idea based on each of your unique competencies and experiences?
My organization will contribute: Insight and expertise of doctors and medical students to form the health educational message that can then be then given to designated groups whether to draw a coloring book or to a production company that can produced the desirable product (video or cartoon).
Boehringer Ingelheim will contribute: Besides providing us with the funds needed, BI staff can supervise the process(only if they want to) to ensure the quality of the materials. They can also help by stating which disease should we start with as to help market your company's current line of drugs.
Please describe the potential revenue model for this Co-Creation idea.
As stated before we are a non-profit NGO, sales from the coloring books and campaigns are directed towards sustaining another for the under-privileged. The creation of a book practically costs nothing. As for the videos, one could range from $8000-10000. They can then be sold to channels or can be used free of charge for the needy.
What possible risks or challenges do you foresee?
Major risks include ensuring the product directed towards the children proves to be engaging so as not to bore them with medical terms. As with the dramatic video, making sure that the 2-3 mins are sufficient to distribute the entire health message and doing so with as little words needed so the video doesn't lose its meaning or drama. Also being able to localize/distribute our products to other countries that could benefit from it and are facing the same issue.
Is there anything else you would like to share about your Co-Creation idea?
We are open to any kinds of changes that could benefit our Co-Creation idea, so any feedback would help tremendously.
If you selected "other" above, please explain:
Besides Boehringer Ingelheim, what other types of partners might be valuable to carrying out your Co-Creation idea, and why?
People who help us are mostly volunteers. Other partners could be production companies that can help bring our videos to life.