CMCA: This idea is currently being incubated by CMCA, an NGO that works with children and youth.
Bangalore Traffic Police: The idea has reached start-up stage as an initiative of CMCA and the Bangalore Traffic Police.
Fastrack: The annual sponsor for this program is Fastrack, a division of Titan.
How does your idea encourage citizens to participate in making roads safer?
Road Safety (or the lack of it) is every road user's problem. However, for most people standing out in traffic to try to affect change is out of the question.
This program is designed so that youth can watch traffic from the safety and comfort of an indoor high tech traffic monitoring system and get a sense of participation and ownership.
Beneficiaries are youth who watch other road users' behavior and road users who receive rewards.
Barriers: What barriers might hinder the success of your project and how do you plan to overcome them?
1. Change in policies regarding the use of the Traffic Management Centre - will negotiate continued use of the TMC facility or else scale up on on-road junction events.
2. Availability of volunteers - if volunteers are not available, will sponsor/employ dedicated staff at the TMC to monitor good road behavior.
3. Government changes causing a reshuffling of priorities - will maintain records to show positive impact that the program is having.
Positive Strokes is based on the belief that a proactive pat-on-the-back is better than a slap-on-the-wrist after the fact.
Is your project targeted at solving any of the following challenges?
Active citizenship: Projects that work to promote active engagement with road safety from individual citizens, pedestrians, communities, and social networks, or that use education as a tool to raise awareness and promote engagement, Technology: Projects that leverage technology to promote road safety.
If yes, how is your project applicable to the Bangalore context?
Bangalore has a fully functional Traffic Management Centre which is currently used to identify violators. As of today in a 12 hour period each day, about 1900 to 2000 violations are captured through the Traffic Management Centre alone. In addition, many more violations are captured through Blackberry smart phones, interceptors and other high-tech means. All these violations are recorded in a central violations database.
About 80-90% of these violating vehicles have recorded addresses in the RTO (Regional Transportation Office, the vehicle and driver licensing authority in India) database.
The RTO database together with the Violations database make the system a formidable instrument in the implementation of Positive Strokes.
Bangalore has a population of over 100 lakh residents, 89% of which is educated. Along with enforcement, a gentle nudge in the right direction could provide the impetus required to change the predominant road behavior and make way for a more courteous, responsible and rule abiding culture on the roads.