Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
The Common Ground workshops are given to middle-school pupils as they prepare to make an important decision – choosing their high-school majors. The workshops aim to expose the pupils to the existence and influence of gender stereotypes, and to give them tools to make genuine decisions informed by their own true interests and talents. Our workshops are supported by the Ministry of Education's Unit for Gender Equality and have acquired praise from teachers and pupils alike.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
During the past year we have met with over 1500 students in 13 schools. Our experience has shown us that despite the genuine need for gender education in schools, the actual resources available to schools in this area are very scarce. We believe that educating to gender equity should be part of the educational system, and we hope that our efforts will lead to a consolidation of a gender education program within the standard curriculum. As an intermediate goal, we hope to grow to the point where we are able to provide our workshops for pupils and teachers in schools throughout the country. As all our staff are currently volunteers, additional support is necessary to allow us to expand our activity and become a self-sustaining organization.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
This is my first entrepreneurial initiative. However, I am fortunate to be able to draw from the experience, resources and expertise of several supporters: among them the Hoffman Leadership and Responsibility Fellowship program, the Israeli branch of the Ashoka organization, consultants from the Israeli branch of UBS, the Shatil organization, and numerous private supporters with expertise in law, NGO management, business administration etc..
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?