Please tell us more about how partnerships could be critical to the success of your innovation
Once clean water is established as a baseline, we work with other CBO partners to impact additional aspects of community life, including education, healthcare, income generation and women’s empowerment. For instance, through our partnership with One Kid One World, Lolkuniyani Primary School in Wamba is being enhanced with new classrooms, more teachers and a water catchment system. And through the Falkenberg Education Program, Samburu Project is helping children prepare to attend secondary school through the purchase of test preparation books, provision of desks, rehabilitation of school facilities and donation of sporting equipment. At the local level, on agricultural income-generating endeavors, we have partnered with the Kenyan Horticultural Group to teach women how to grow and sell produce. In April 2010, we will be drilling a well at SHERP, a handicap children’s home, in Maralal, Samburu, in partnership with the Lee Oneness Foundation servicing 123 children in need. These partnerships allow The Samburu Project to take the opportunities created by access to clean water and put them into action in the community, furthering our mission to empower women and create community development by increasing access to safe drinking water.
We would like to learn more about how your initiative is financially supported. Please explain your business plan/revenue model
The Samburu Project receives funding from three areas: individual donors, corporations and foundations.
The majority (85%) of our funding comes from individual donors and small family foundations. Throughout the year, we engage donors and cultivate new supporters through various fundraising activities including quarterly mailers, cocktail parties, walks for water and a variety of other events. Additionally, we utilize a number of social networking tools to raise funds from individual donors like Twitter and Facebook. We send out monthly emails to our online database of nearly 3,000 people driving additional fundraising. In 2010, we are launching a national campaign called TRIBE to engage high school students to raise awareness and funds for the world water crisis.
We also have corporate partners including Mighty Fine Inc., FHI Heat and Nelson J Salon. With these partnerships, The Samburu Project receives a percentage of the sales of specific items. We are continuously networking to forge new partnerships to grow this revenue stream as it not only allows us to raise funds, but also creates awareness through sales, marketing and publicity to potentially gain the interest of new individual donors.
In 2009, The Samburu Project commenced a grant writing initiative which will be ongoing, reaching out to foundations for support. This year, we have been awarded funds from foundations such as The Foundation for Sustainability and Innovation, Goldman Sacks Gives and M. Night Shaymalan Foundation.